Why we love or hate website or design?

An attractive design is not necessarily the most efficient. But must these attributes can be in conflict? Can beauty and brain, pleasure and usability, go hand in hand.

Cognitive scientists now understand that emotion is necessary part of life, affecting how you feel, how you behave, and how you think.Indeed, emotion makes you smart. The emotional system is also tightly coupled with behavior, preparing the body to respond appropriately to a given situation.

We literally feel good or bad, relaxed or tense. Emotions are judgemental, and prepare the body accordingly.

Emotion adding decision making. Positive emotions are as important as negative ones-positive emotions are critical to learning.

Human beings are, of course, the most complex of all animals, with accordingly complex brain structure. Human attributes result from three different level of the brain.

  1. Visceral level
  2. Behavioral level
  3. Reflective level

Visceral level : This is the automatic prewired layer. Like a appearence.

Behavioral level : The pleasure and effectiveness of use

Reflective level: Self-image, personal satisfaction, memories

Categories: UX design

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